"Take-A-Stand: Looking at Super Bowl Event from a Media Planner’s Perspective" by Jin-Woo Kim

Selected Works of Jin-Woo Kim

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Take-A-Stand: Looking at Super Bowl Event from a Media Planner’s Perspective

Society for Marketing Advances Teaching Moments (SMA)

Jin-Woo Kim, Georgia Southern University

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Document Type

Presentation

Presentation Date

11-5-2016

Disciplines

Business Administration, Management, and Operations and
Marketing

Location

Atlanta, GA

Citation Information

Jin-Woo Kim. "Take-A-Stand: Looking at Super Bowl Event from a Media Planner’s Perspective" Society for Marketing Advances Teaching Moments (SMA) (2016)
Available at: http://works.bepress.com/jin-woo_kim/28/