"The More Efficient the Better: Advertising Efficiency and Its Impact on Firm’s Financial Performance" by Jin-Woo Kim

Selected Works of Jin-Woo Kim

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Presentation

The More Efficient the Better: Advertising Efficiency and Its Impact on Firm’s Financial Performance

INFORMS Marketing Science Conference (2011)

Jin-Woo Kim, Georgia Southern University
Traci H. Freling

Disciplines

Business,
Advertising and Promotion Management and
Marketing

Publication Date

June, 2011

Location

Houston, TX

Citation Information

Jin-Woo Kim and Traci H. Freling. "The More Efficient the Better: Advertising Efficiency and Its Impact on Firm’s Financial Performance" INFORMS Marketing Science Conference (2011)
Available at: http://works.bepress.com/jin-woo_kim/18/