SelectedWorks - Jennifer Hutchins

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Selected Works of Jennifer Hutchins

Assistant Professor of Marketing

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About Jennifer Hutchins

Present	Assistant Professor of Marketing, Kennesaw State University
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Present	Coles College of Business, Kennesaw State University
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Advertising and Promotion Management and Marketing

Articles (3)

The effectiveness of benefit type and price endings in green ...

Journal of Advertising (2012)

Marla Stafford, Jennifer Martinez Hutchins, Jared Oakley and Alexa Sullivan Fox

This study assesses consumer perceptions of advertising messages for two pro-environmental products by examining the effectiveness of environmental versus personal ...

Green Marketing Strategies: an examination of stakeholders and the opportunities ...

Journal of the Academy of Marketing Science (2011)

Joseph J Cronin, Jeffery S. Smith, Mark R Gleim, Edward Ramirez, et al.

As green marketing strategies become increasingly more important to firms adhering to a triple-bottom line performance evaluation, the present research ...

The public health implications of consumers' environmental concern and their ...

Journal of Consumer Affairs (2011)

Marla Royne, Marian Levy and Jennifer Martinez Hutchins

Environmental concern has been an important topic for more than 40 years and has recently become even more critical with ...