Assistant Professor of Marketing
Hui's research interests focus at the firm strategy level, with an emphasis on understanding how financial markets react to firm marketing strategies, and the performance impact of marketing sub-unit power and marketing capabilities. Her research has been published in renowned journals such as Journal of Marketing and Journal of Academy of Marketing Science.
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About Hui Feng
Hui's research interests focus at the firm strategy level, with an emphasis on understanding how financial markets react to firm marketing strategies, and the performance impact of marketing sub-unit power and marketing capabilities. Her research has been published in renowned journals such as Journal of Marketing and Journal of Academy of Marketing Science.
| Present | Associate Professor, Iowa State University ‐ Department of Marketing | |
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Disciplines
Research Interests
Links
Contact Information
3337 Gerdin
2167 Union Dr
Ames, IA 50011-2027
515-294-3815
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