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About Hanieh Sardashti

Positions

Present Assistant Professor of Marketing, University of North Florida ‐ Coggin College of Business
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Curriculum Vitae

Disciplines

Research Interests

Grants

2023 - Present Human vs. Machine: Rethinking AI Marketing Strategy in E-commerce
McLaughlin Summer Research Grants, University of North Florida
$6,000
2021 Women in Business: Analytics Initiative
Social Impact Faculty Development Grant, University of North Florida
$4,000
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Professional Service and Affiliations

2022 - Present Marketing Track Chair, 33rd Annual Conference of the International Academy of Business Disciplines (IABD)
2022 - Present College Representative at Faculty Enhancement Committee (University Level) since, Faculty Enhancement Committee (University Level)
2021 - Present Member, Decision Sciences Institute
2021 - Present Founder of Virtual Marketing, Insights Seminar Series at the University of North Florida
2014 - Present Member, American Marketing Association
2022 UNF Faculty Representative, Crowley/AWS Innovation Lab
2019 - 2022 Member, UNF Strategic Planning Committee
2020 - 2021 Member, UNF Research Taskforce
2012 - 2013 Treasurer, International Business Association of the University of Toledo
2012 - 2013 Vice President, Persian Student Association of the University of Toledo
2011 - 2013 Member, APICS (The Association for Operations Management)
2011 - 2013 Member, Minority Business Network at the University of Toledo
Active Reviewer, American Marketing Association (AMA) and the Academy of Marketing Science (AMS)
Ad Hoc Reviewer, Eurasian Business Review
Ad Hoc Reviewer, European Journal of Marketing
Ad Hoc Reviewer, Information and Management Journal
Ad Hoc Reviewer, Managerial Finance Journal
UNF Search Committee Member, Position Number 332900
Reviewer, Southeast Decision Sciences Conference
Ad Hoc Reviewer, Technology in Society
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Honors and Awards

  • Kip Fellowship, University of North Florida, Summer 2019
  • Kip Fellowship, University of North Florida, Summer 2020
  • Donald A. and Shirley M. Taylor Marketing Doctoral Student Support fund in Recognition of Research Excellence, Michigan State University, 2018
  • Dissertation Completion Fellowship, Michigan State University, Spring 2018
  • Broad Fellowship Award, Michigan State University, Summer 2016
  • Haring Symposium, 2016
  • Graduate Office Fellowship Award, Michigan State University, 2014-2017
  • Provost's Excellence Fellowship Award, Michigan State University, 2015
  • Best Graduate Assistant Award, University of Toledo, 2013
  • Leadership Academy Fellow, University of Toledo, 2013
  • Full-Tuition Graduate Assistantship, University of Toledo (Three Semesters), 2012-2013

Courses

  • Social Media Marketing (MAR4325)
  • Marketing Research and Information (MAR4613)
  • Digital Marketing Analytics (MAR6726)

Education

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2013 - 2018 Ph.D., Michigan State University, East Lansing, Michigan ‐ Marketing
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2011 - 2013 MBA, University of Toledo, Toledo, Ohio ‐ Business Administration (MBA) in Finance and International Business
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2006 - 2008 M.S., University of Wollongong in Dubai, Dubai, UAE ‐ Strategic Marketing
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2000 - 2005 B.S., University of Tehran, Tehran, Iran ‐ Chemical Engineering (Process Engineering)
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Articles (7)