Sarah M. Stanley
Associate Professor of Marketing and Associate Chair of Graduate Programs, BIT Dept.
Disciplines
- Marketing
- Technology and Innovation
Research Interests
- Credibility in advertising
- Cause Marketing
- Social Entrepreneurship Marketing
Browse Experts
Nobuyuki Fukawa
Associate Professor of Marketing
Disciplines
- Business
- Marketing
- Technology and Innovation
Research Interests
- Managerial marketing issues on innovation and technology (e.g., marketing analytics and open-source strategy)
- The effects of conscious and non-conscious marketing cues on consumer memory, attitude and behavior
- "Reasonableness" at service encounters