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About Nobuyuki Fukawa

Nobuyuki Fukawa, Ph.D. is an associate professor of marketing at Missouri University of Science and Technology. He earned his B.A. from Hitotsubashi University, Tokyo, Japan, Master of Marketing Research (M.M.R.) from the Coca-Cola Center for Marketing Studies at University of Georgia, and Ph.D. in Business Administration (Marketing) from Louisiana State University. Prior to his academic career, Nobu worked in sales and marketing at Dell Japan and Coca-Cola Company, Japan.

His latest research focuses on managerial issues on technology and innovation in marketing, such as Big Data and open-source strategy. Recently, he received M. Wayne DeLozier Best Conference Paper Award at 2018 Academy of Marketing Science Annual Conference in New Orleans, Louisiana. His article on Big Data consumer analytics was ranked as one of the five most downloaded Journal of Business Research articles by the publisher, Elsevier. Building on this article and creating a strategic partnership with a leading company of Big Data analytics, he developed a new course, Marketing Analytics. Furthermore, he has been recently invited as a guest speaker at a major analytics conference in the industry.

His research has been published in various journals, including Industrial Marketing Management, Journal of Business Research, Journal of Business Ethics, Psychology & Marketing, Journal of Personal Selling and Sales Management, and Journal of Advertising. He has presented his research at various conferences, including the Society of Consumer Psychology, Academy of Marketing Science, and Advertising and Consumer Psychology. He has taught Marketing Analytics, Marketing Strategy, Consumer Behavior, and Principle of Marketing. 

Positions

September 2016 - Present Associate Professor of Marketing, Missouri University of Science and Technology Business and Information Technology
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September 2010 - August 2016 Assistant Professor of Marketing, Missouri University of Science and Technology Business and Information Technology
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Education

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2010 Ph.D. in Marketing, Louisiana State University
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2005 Master of Marketing Research, Terry College of Business, University of Georgia
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2000 B.A. in Business, Hitotsubashi University
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Contact Information

Missouri University of Science and Technology
101 Fulton Hall
Rolla, MO  65409

573-341-7026

Email:


Research Works (8)