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Presentation
Clutch It: An Example of an Apparel Product Development Model Used for Hard-Line Accessories
International Textile and Apparel Association (ITAA) Annual Conference Proceedings
  • LaPorchia C. Davis, Iowa State University
  • Eulanda A. Sanders, Iowa State University
Track
DPD: Design/Product Development
Disciplines
Description

Product development (PD) is the process that an organization uses to transform market opportunities and technical possibilities into resourceful information for commercial production (Clark & Fujimoto, 1991).

Citation Information
LaPorchia C. Davis and Eulanda A. Sanders. "Clutch It: An Example of an Apparel Product Development Model Used for Hard-Line Accessories" (2014)
Available at: http://works.bepress.com/eulanda_sanders/248/