Lecture
Cultivating Stakeholders for Special Events: The Case of the Community Festival
Open Course Materials
Material Type
Lesson Plan
Description
Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.
Creative Commons License
Creative Commons Attribution 4.0 International
Publication Date
1-1-2020
Publisher
Iowa State University
Citation Information
Eric Olson. "Cultivating Stakeholders for Special Events: The Case of the Community Festival" (2020) Available at: http://works.bepress.com/ericd-olson/6/