This paper focuses on how regular invocation of a public ideology helps sustain local work practices. Existing research acknowledges that there is a recursive relationship between the local practices and the public ideas, with local practices leading to the adaption of public ideas over time. There is little study of how public ideology sustains local practices over the longer term – seeing translation of the ideology as an ongoing process. Through a case study and web-based analysis of Pivotal Labs, an agile software development company, we contribute to socio-material translation studies demonstrating the manifestation of the public ideology in socio-material practices. We also introduce the concept of a collective cognitive bridge that supports the continued relevance of the public idea as a prop for these socio-material practices.