Presentation
Understanding Apparel Preferences in the Multi-Ethnic Malaysian Market
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 67th Annual Conference of the International Textile and Apparel Association
Publication Date
10-1-2010
Geolocation
(45.5086699, -73.55399249999999)
Abstract
The purpose of this study was to explore how ethnicity may affect Malaysian consumers' apparel preferences.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2010
Language
en
Citation Information
Rosita Mohd Tajuddin, Hui Siang Tan and Elena E. Karpova. "Understanding Apparel Preferences in the Multi-Ethnic Malaysian Market" Montreal, Quebec(2010) Available at: http://works.bepress.com/elena_karpova/20/
This proceeding is from 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.