Presentation
Using Dispositional Adopter Identity to Explain Fashion Adoption Behavior: A Segmentation of the Russian Apparel Market
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 63rd Annual Conference of the International Textile and Apparel Association
Publication Date
11-1-2006
Geolocation
(29.4241219, -98.49362819999999)
Abstract
The purpose of this study was twofold: (1) to revisit conceptual frameworks and existing models in order to develop a revised adoption model, and (2) to empirically test the proposed model by establishing distinct segments within a consumer fashion market.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2006
Language
en
Citation Information
Elena E. Karpova and Nancy N. Hodges. "Using Dispositional Adopter Identity to Explain Fashion Adoption Behavior: A Segmentation of the Russian Apparel Market" San Antonio, Texas(2006) Available at: http://works.bepress.com/elena_karpova/15/
This proceeding is from 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-2. Posted with permission.