"Personality Traits and Its Effect on Brand Commitment: An Empirical Investigation" by Deborah Owens

Selected Works of Deborah Owens

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Personality Traits and Its Effect on Brand Commitment: An Empirical Investigation

Department of Marketing

Deborah Owens, The University of Akron

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Article

Publication Date

10-1-2010

Citation Information

Deborah Owens. "Personality Traits and Its Effect on Brand Commitment: An Empirical Investigation" (2010)
Available at: http://works.bepress.com/deborah_owens/5/