A new paradigm in corporate partnershipsBetter Boards Conference for the Not-For-Profit Sector (2014)
AbstractSignificant corporate partnerships can be built by the not-for-profit sector when an approach that acknowledges the principle of enlightened self interest is utilised. It's not about "please help us" it's about "what can we do to help you".
- enlightened self interest
Publication DateAugust, 2014
Citation InformationDavid Cooke. "A new paradigm in corporate partnerships" Better Boards Conference for the Not-For-Profit Sector (2014)
Available at: http://works.bepress.com/david_cooke/10/