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About Cynthia Schmidt

Cynthia (Cindy) Schmidt, Head, Communication & Customer Services at the Liberty University Jerry Falwell Library, holds a MS in Education with a School Library Media Teaching Endorsement. In addition, she holds a BS in History with a Secondary Teaching License. She was a National Board Certified Teacher in Library Media and is ABD on a Ph.D. in Information and Library Science at the University of North Carolina, Chapel Hill. Prior to coming to Liberty, Cindy served as a School Librarian and an Assistant Professor of School Librarianship.

Cindy’s areas of research interests include school libraries, marketing and public relations in libraries, and professional advocacy.


Present Head, Communication and Customer Services, Liberty University Jerry Falwell Library

Curriculum Vitae

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Honors and Awards

  • Jerry Falwell Library Employee of the Month, Liberty University, VA, November 2016
  • PR Xchange Award, sponsored by the Library Leadership Administration and Management Association's Public Relations and Marketing Section of the American Library Association, 2015
  • Integrated Learning Resource Center Employee of the Month, Liberty University, VA, December 2012
  • Blackwell Scholar, Longwood University, Farmville, VA, 2009-2010
  • Kalp Fellowship, School of Information & Library Science at UNC Chapel Hill, 2007-2008 & 2008-2009
  • Carnegie Grant from UNC-Chapel Hill School of Information & Library Science, to fund summer/fall research study “Case Study of Marketing in a Rural High School Library Media Center,” Summer 2008

Contact Information

Jerry Falwell Library
1971 University Blvd
MSC Box 710170
Lynchburg, VA 24515
Office Phone: (434) 592-4012