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About Claudio Schapsis

Claudio Schapsis, DPS is Assistant Professor of Marketing in the WCOBT at Sacred Heart University. Dr. Claudio Schapsis has 20 years of business experience in digital marketing. He is also the co-founder of Genuin, a startup that created a business video-only social network.
He teaches advertising topics and diverse digital marketing. His research focuses on Augmented Reality in retail applications, retailing in the metaverse and customer value creation with NFTs.
Dr. Schapsis holds a BSc and an MBA from The Technion, Israel Institute of Technology, and a doctoral degree from Pace University.

Positions

June 2022 - Present Assistant Professor, Sacred Heart University ‐ Marketing, Jack Welch College of Business & Technology
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January 2017 - February 2023 Co-Founder, Genuin
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August 2020 - August 2022 Visiting Assistant Professor, Nebraska Wesleyan University ‐ Marketing
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Disciplines

Research Interests

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Professional Service and Affiliations

2014 - 2016 Board of Directors, Creative Art Works
2009 - 2016 Board of Directors, Marketing Executives Networking Group
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Education

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2021 DPS, Pace University ‐ Marketing
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1999 MBA, Technion Israel Institute of technology ‐ Marketing, International Business
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1991 BS, Technion, Israel Institute of Technology ‐ Mechanical Technology and Education
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Links

Contact Information

Welch College of Business & Technology
Marketing
West Campus, East Building, 1st Floor
203-371-7850

Email:

ORCID