Associate Professor of Marketing
Cat’s research focuses on judgment and decision making within the exchange and consumption contexts. Her dissertation explored behavioral and consumer-elective pricing. Broadly, she concentrates her work on how consumers form perceptions and how those perceptions are related to intentions and behaviors, often in pricing and sustainability domains. Her other areas of research expertise include sustainability and marketing and anti-consumption, consumer protections, branding and brand communities, and consumer-to-consumer exchange. She uses a variety of research methodology including experimental, interview, descriptive survey, field research, observational and data scraped from social media.
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About Cat Armstrong Soule
Cat’s research focuses on judgment and decision making within the exchange and consumption contexts. Her dissertation explored behavioral and consumer-elective pricing. Broadly, she concentrates her work on how consumers form perceptions and how those perceptions are related to intentions and behaviors, often in pricing and sustainability domains. Her other areas of research expertise include sustainability and marketing and anti-consumption, consumer protections, branding and brand communities, and consumer-to-consumer exchange. She uses a variety of research methodology including experimental, interview, descriptive survey, field research, observational and data scraped from social media.
| Present | Faculty Member, Western Washington University ‐ Western Expert | |
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| Present | Associate Professor of Marketing, Western Washington University ‐ College of Business and Economics | |
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Research Interests
| 2014 | PhD in Marketing, University of Oregon ‐ Lundquist College of Business | |
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| 2007 | MBA, University of Montana, Missoula ‐ School of Business Administration | |
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| 2002 | B.A. in Fine Arts, University of Montana, Missoula ‐ College of Visual and Performing Arts | |
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