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Article
Tellers versus technology in overall consumer satisfaction with banking services
Academy of Marketing Studies Journal
  • Christina S. Simmers, Missouri State University
  • Bidisha Burman, Appalachian State University
  • Diana L. Haytko, Missouri State University
  • Christopher A. Ellis, Missouri State University
Document Type
Article
Publication Date
12-1-2008
Disciplines
Abstract

Proliferate use of technological conveniences offered by service providers has prompted interest in its effect on consumers' overall satisfaction. Service encounters play a vital role in ensuring consumer satisfaction because each individual encounter aggregates to form consumer overall satisfaction of a company. Prior research has indicated that both human encounters and technological encounters are indispensable for service firms. The authors examine the relative impact of the human encounter and the technological encounter on consumers' overall satisfaction. Findings from two studies reveal that while the human encounter was more important before online banking became so prevalent, the convenience of online banking has displaced the importance of human interaction.

Citation Information
Christina S. Simmers, Bidisha Burman, Diana L. Haytko and Christopher A. Ellis. "Tellers versus technology in overall consumer satisfaction with banking services" Academy of Marketing Studies Journal Vol. 12 Iss. 1 (2008) p. 117 - 131 ISSN: 1095-6298
Available at: http://works.bepress.com/bidisha-burman/34/