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About Bidisha Burman

Bidisha Burman is a visiting professor of Marketing in the Eberhardt School of Business. She received her Ph.D. from Louisiana State University. Her primary teaching responsibilities include Marketing Research, Product Innovation, and Marketing Management (undergraduate and graduate). Other marketing courses taught include Consumer Behavior, Integrated Marketing Communications, and Introduction to Sustainability.
 
Her research interests are primarily pricing and advertising. Other areas of her work include sustainability marketing, judgment and decision making, and services marketing.

Her work has been published in the Journal of Business Research, Journal of Consumer Psychology, Journal of Retailing, Journal of Product and Brand Management, Journal of Hospitality Marketing and Management, and among other journals. She has also presented her research at national and international conferences conducted by the Academy of Marketing Science, Association for Consumer Research, American Marketing Association, Society for Marketing Advances, Fordham University Behavioral Pricing Center, and others.
 
Dr. Burman is currently on the Editorial Review Board of Journal of Consumer Marketing and has served as ad hoc reviewer for Journal of Business Research, Journal of Product and Brand Management, Journal of Product Innovation Management, among others as well as many national conferences including American Marketing Association, Academy of Marketing Science, Society for Consumer Psychology, and others. She has also served as a conference co-chair for 2020 Academy of Marketing Science Annual Conference.
 
Her doctoral dissertation was judged as one of three finalists at the Academy of Marketing Science Doctoral Dissertation Competition. As a doctoral student, she was also a Society for Marketing Advances Doctoral Consortium Fellow and the recipient of a Best Student Paper Award by American Marketing Association.

Positions

August 2020 - Present Assistant Professor of Practice (Marketing), University of the Pacific ‐ Eberhardt School of Business
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August 2018 - August 2020 Visiting Professor Of Marketing, University of the Pacific ‐ Eberhardt School of Business
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August 2016 - July 2018 Associate Professor Of Marketing, University of Mary Washington
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August 2010 - July 2016 Associate Professor Of Marketing, Appalachian State University ‐ Walker College of Business
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August 2004 - August 2010 Assistant Professor, Appalachian State University ‐ Walker College of Business
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August 2001 - July 2004 Graduate Research And Teaching Assistant, Louisiana State University ‐ E.J. Ourso College of Business
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Curriculum Vitae

Disciplines

Research Interests

Grants

2015 - 2015 Appon15
Learning Technology Services, Appalachian State University
Role: Co-PI
Colleague(s): P. Albinsson
$4,000
2013 - 2013 Dean's Club Grant
Walker College of Business, Appalachian State University
$500
2012 - 2012 Dean's Club Grant
Walker College of Business, Appalachian State University
$500
$
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Professional Service and Affiliations

2014 - Present Editorial Review Board, Journal of Consumer Marketing
Present Member, Academy of Marketing Science
Present Member, Academy of Marketing Studies
Present Member, American Marketing Association
Present Member, Association for Consumer Research
Present Member, Society for Consumer Psychology
Present Member, Society for Marketing Advances
2019 - 2020 Co-Chair, Academy of Marketing Science Annual Conference
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Honors and Awards

  • 2003 - Society for Marketing Advances Doctoral Consortium Fellow, New Orleans, LA
  • 2004 - Mary Kay Dissertation Finalist. Academy of Marketing Science, Vancouver B.C. Canada
  • 2009 - Recognized at WCOB Honors Convocation as “Most Memorable Professor”
  • 2010 – Nominated for Walker College of Business Tenure Track Teaching Award
  • 2012 – Nominated for Walker College of Business Tenure Track Teaching Award

Courses

  • Sustainability and Society
  • Product Innovation
  • Marketing Research
  • Marketing Management

Education

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2004 PhD, Marketing, Louisiana State University
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1996 Master of Commerce, Marketing (First Class), University of Calcutta
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1994 Bachelor of Commerce, Business, University of Calcutta
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Links

Contact Information

Office: Weber Hall Suite 209-B

Email:

Articles (14)

Books and Book Chapters (1)

Dissertation (1)

Presentations (26)