Associate Professor & Associate Dean (Administrative Initiatives)
Altaf Merchant is an Associate Professor of Marketing at the Milgard School of Business. He is Associate Editor of the Journal of Advertising Research, and Program Co-Chair of the 2019 Academy of Marketing Science Annual Conference to be held in Vancouver, BC. He joined the Milgard School of Business in 2008 after earning his Ph.D. in Marketing from the Old Dominion University. His research interests focus on nostalgia, brand heritage, cross-cultural issues, and prosocial behaviors. Professor Merchant has published 25 scholarly research articles and his research has been presented all over the world at over 48 scholarly meetings. He is working with researchers across nine countries (United States, France, United Kingdom, Germany, Belgium, Qatar, India, South Korea and South Africa). Professor Merchant is also a member of the Editorial Review Boards of the Journal of Advertising Research and the Journal of Business Research. He has held visiting positions at University of Lorraine, and Aix-Marseille University in France, King’s College in the U.K., and MICA School of Strategic Marketing in India. Prior to his academic career he worked for eight years with various marketing organizations (like Reckitt Benckiser and Glaxo SmithKline) in global brand management and innovations management.
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About Altaf Merchant
Altaf Merchant is an Associate Professor of Marketing at the Milgard School of Business. He is Associate Editor of the Journal of Advertising Research, and Program Co-Chair of the 2019 Academy of Marketing Science Annual Conference to be held in Vancouver, BC. He joined the Milgard School of Business in 2008 after earning his Ph.D. in Marketing from the Old Dominion University. His research interests focus on nostalgia, brand heritage, cross-cultural issues, and prosocial behaviors. Professor Merchant has published 25 scholarly research articles and his research has been presented all over the world at over 48 scholarly meetings. He is working with researchers across nine countries (United States, France, United Kingdom, Germany, Belgium, Qatar, India, South Korea and South Africa). Professor Merchant is also a member of the Editorial Review Boards of the Journal of Advertising Research and the Journal of Business Research. He has held visiting positions at University of Lorraine, and Aix-Marseille University in France, King’s College in the U.K., and MICA School of Strategic Marketing in India. Prior to his academic career he worked for eight years with various marketing organizations (like Reckitt Benckiser and Glaxo SmithKline) in global brand management and innovations management.
| Present | Associate Professor & Associate Dean (Administrative Initiatives), University of Washington Tacoma ‐ Milgard School of Business | |
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Disciplines
Research Interests
Honors and Awards
- Great Mind Award from Advertising Research Foundation for best paper published in the Journal of Advertising Research (2013)
- 2014 MBA Faculty of the Year Award
- Best Paper Proceedings, Academy of Management Annual Meeting, 2013
- Dean's commendation for Outstanding Teaching Performance, Milgard School of Business.
- Most Inspirational Faculty Award, Milgard School of Business, 2013
- Research Fellow of the Center for Leadership and Social Responsibility, Milgard School of Business.
- Best Paper Award from the International Journal of Nonprofit and Voluntary Sector Marketing, 2008
- Fellow of the prestigious American Marketing Association-Sheth Foundation Doctoral Consortium, 2007
- Love of Learning Award from the Honor Society of Phi Kappa Phi, 2007
- Outstanding Doctoral Student in Marketing Award from the College of Business and Public Administration of the Old Dominion University, 2007
- Glaxo SmithKline Spirit Award for Business Excellence for performance as a Brand Manager, 2002
| 2008 | Ph.D, Old Dominion University | |
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| 1997 | MBA, UNIVERSITY OF MUMBAI | |
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