Assistant Professor, Public Relations & Advertising; Ric Edelman College of Communication & Creative Arts
Alison N. Novak's work explores the intersection of age, digital media, and civic engagement. Primarily, she studies the Millennial generation and how media representations of the group impact their engagement in political, civic, and consumer practices. Drawing from a qualitative intersectional framework, she employs discursive analysis methodologies to examine Millennial engagement in areas such as social media use, protest, and branding. She is the author of "Network Neutrality and Digital Dialogic Communication," "Media, Millennials, and Politics: The Coming of Age of the Next Political Generation," and the editor of "Defining Identity and the Changing Scope of Culture in the Digital Age." Her research is featured in Wired Magazine, Redbook Magazine, and WHYY Radio.
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About Alison Novak
Alison N. Novak's work explores the intersection of age, digital media, and civic engagement. Primarily, she studies the Millennial generation and how media representations of the group impact their engagement in political, civic, and consumer practices. Drawing from a qualitative intersectional framework, she employs discursive analysis methodologies to examine Millennial engagement in areas such as social media use, protest, and branding. She is the author of "Network Neutrality and Digital Dialogic Communication," "Media, Millennials, and Politics: The Coming of Age of the Next Political Generation," and the editor of "Defining Identity and the Changing Scope of Culture in the Digital Age." Her research is featured in Wired Magazine, Redbook Magazine, and WHYY Radio.
| 2015 - Present | Assistant Professor, Public Relations & Advertising, Rowan University | |
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| 2014 - 2015 | Visiting Assistant Professor, Media Studies & Production, Temple University | |
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Disciplines
Research Interests
Honors and Awards
- Most Dedicated Conference Reviewer, National Communication Association-Public Relations Division, May 2017
- Top Paper, National Communication Association-Feminist and Women's Studies Division
- Outstanding Doctoral Dissertation in the Humanities, Drexel University, June 2014
Courses
- Integrated Marketing Communication
- Public Opinion
- Introduction to Public Relations (online)
| 2014 | PhD in Communication, Culture, and Media, Drexel University ‐ College of Arts and Sciences, Department of Culture and Communication | |
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| BA Communication in Public Relations and Organizational Communication, Marist College ‐ School of Communication & the Arts | ||
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