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About Yue Pan

Yue Pan is a professor of marketing at the University of Dayton. She received her Ph.D. in marketing from the University of Georgia. She has published articles in journals including Journal of Retailing, Psychology & Marketing, Journal of Business Research, Journal of Business Ethics, Journal of Marketing Education, and Journal of Macromarketing, among others. Her research interests lie in the areas of online and offline retail patronage, CSR, and cultural aspects of consumer behavior.

--- CURRENT RESEARCH:
• Retail patronage (online and offline)
• Corporate Social Responsibility
• Cross-cultural perspectives of consumer behavior

--- TEACHING INTERESTS:
• Advertising/Integrated marketing communications
• Marketing research
• Marketing management
• Consumer behavior
• Electronic commerce
• Principles of marketing
• Statistics

Positions

2003 - Present Professor, University of Dayton ‐ Department of Management and Marketing
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Disciplines

Research Interests

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Honors and Awards

  • • Tsinghua University: Outstanding Undergraduate Students Award, 1993, 1994
  • • Tsinghua University: Ni Tianzen Scholarship, 1995
  • • University of Georgia, Terry College of Business: Comer Research Fellowship, 1999, 2000, 2001, 2002
  • • University of Georgia, Terry College of Business: Research Award, 2000, 2001, 2002
  • • University of Georgia, Terry College of Business, Cohen Scholarship, 2002-2003
  • • University of Georgia, Graduate School Dissertation Completion Scholarship, 2002
  • • University of Georgia Delegate, AMA-Sheth Doctoral Consortium, 2002
  • • Academy of Marketing Science Doctoral Dissertation Competition Winner (Mary Kay Award), 2002
  • • University of Georgia, Graduate Student Outstanding Teaching Award, 2003
  • • University of Dayton, SBA Summer Faculty Research Grant, 2005, 2007, 2009, 2016
  • • University of Dayton, Research Council Seed Grant, 2005, 2006, 2007
  • • University of Dayton, Summer Research Grants for Pre-Tenure Women, 2005, 2006
  • • Visiting scholar traveling fund, Department of Logistics, Hong Kong Polytechnic University, 2006
  • • Winner, User-generated Content Research Competition (MSI research grant #4-1569), Marketing Science Institute and the Wharton Interactive Media Initiative, 2009 (Co-investigator: Jason Q. Zhang)
  • • University of Dayton, Research Fellows Grants-in-Aid, 2009
  • • 2011 Outstanding Paper Award, Emerald Literati Network
  • • 2013 National Social Science Fund of China (with Li Zhang, Wenyi Chai, Tao Qin, Piqiang Teng, and Yalong Li)
  • • 2014 K. C. Wang Research Scholarship
  • • 2015 Hanley Sustainability Institute Scholarship Grants (Co-PI: Tom Hirunyawipada)
  • • Dean’s Faculty Grant, Department of Management & Marketing and SBA Dean Office, 2018
  • • University of Dayton, COIL Fellowship, 2021

Courses

  • MKT 301 - Principles of Marketing
  • MKT 421 - Advertising
  • MBA 630 - Marketing Essentials
  • MBA 639 - Special Topics in Marketing

Education

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MS, University of Georgia ‐ Department of Statistics
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M.Eng, Tsinghua University ‐ Management Engineering
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PhD, University of Georgia ‐ Business Administration
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Contact Information

Phone: 937-229-1773

Email:

Articles (21)