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Presentation
High- Versus Low-Content National Cultures: Preferences for Type of Retailer and for Human Interaction
Fifth Annual Meeting of Applied Business and Entrepreneurship Association International (2008)
  • Gregory E. Osland, Butler University
  • Bela Florenthal
Publication Date
November, 2008
Citation Information
Gregory E. Osland and Bela Florenthal. "High- Versus Low-Content National Cultures: Preferences for Type of Retailer and for Human Interaction" Fifth Annual Meeting of Applied Business and Entrepreneurship Association International (2008)
Available at: http://works.bepress.com/gregory_osland/10/