SelectedWorks - Gregory E. Osland

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Selected Works of Gregory E. Osland

Professor of Marketing

Greg Osland is a professor of Marketing at Butler University's College of Business.

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About Gregory E. Osland

Greg Osland is a professor of Marketing at Butler University's College of Business.

Present	Professor of Marketing, Butler University ‐ Department of Marketing & Management
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Business, International Business, and Marketing

Marketing, International Business, International Joint Ventures, Ecotourism, and China/East Asia Business Environment

CBA Researcher of the Year (2005)

College of Business

gosland@butler.edu
317/940-9844
Holcomb Building - 259

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Articles (21)

Article

Perceptions of personal risk in tourists’ destination choices: nature tours ...

European Journal of Tourism, Hospitality and Recreation (2017)

Gregory E. Osland, Robert Mackoy and Marleen McCormick

Terrorism, pandemic diseases, and other threatening events have recently heightened the sense of personal risk for tourists considering international travel. ...

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Article

Education and Ecotourism: A Framework and Analysis of Education in ...

European Journal of Tourism, Hospitality and Recreation (2012)

Gregory E. Osland and Robert D. Mackoy

Education of tourists at nature-based lodges is an important but under-researched component of ecotourism. This paper proposes a framework that ...

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Article

High-versus Low-Context National Cultures: Preferences for Type of Retailer and ...

Indian Journal of Economics and Business (2009)

Gregory E. Osland and Bela Florenthal

A purpose of this research is to investigate differences between low-and high-context national cultures in retail settings. In particular, we ...

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Article

Dimensions of Internet Commerce Trust

Journal of Internet Commerce (2007)

D. Aiken, Robert Mackoy, B. Liu, Richard Fetter, et al.

Trust is a central construct and plays a critical role in understanding Internet consumer behavior. This research seeks to directly ...

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Article

Ecotourism in Latin America: Four Types of Birding Tours

Indiana Audubon Quarterly (2007)

Gregory E. Osland

No abstract available

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Article

Lodge Selection and Satisfaction: Attributes Valued by Ecotourists

The Journal of Tourism Studies (2004)

Robert D. Mackoy and Gregory E. Osland

Although the ecotourism literature is growing rapidly, few researchers have systematically examined how ecotourists select and evaluate lodging alternatives. Understanding ...

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Article

Building Internet Trust: Signaling through Trustmarks

International Journal of Internet Marketing and Advertising, (2004)

Aiken Damon, Greg Osland, Ben Liu and Robert Mackoy

Consumers' concerns about privacy, security, and control of personal information highlight the importance of trust in building marketing relationships in ...

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Article

Ecolodge Performance Goals and Evaluations

Journal of Ecotourism (2004)

Gregory Osland and Robert Mackoy

Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can acquire this ...

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Article

Selecting International Modes of Entry and Expansion

Marketing Intelligence & Planning (2001)

Gregory E. Osland, Charles R. Taylor and Shaoming Zou

Selecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. ...

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Article

Foreign Market Entry Strategies of Japanese MNCs

International Marketing Review (2000)

Charles R. Taylor, Shaoming Zou and Gregory E. Osland

While much prior research has focused on Japanese multi‐national corporations’ (MNCs) marketing strategies, little is known about the factors that ...

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Article

International Entry Mode Choice by U.S. and Japanese MNCs ...

Thunderbird International Business Review (1998)

Charles R. Taylor, Shaoming Zho and Gregory E. Osland

A large scale survey of top US and Japanese executives is conducted in order to assess the power of transaction ...

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Article

Multinationals in China: Responding to Host Government Pressures

European Management Journal (1998)

Ingmar Bjorkman and Gregory E. Osland

Government pressures are thought to influence multinational companies' strategies. This study analyzes central government pressures regarding MNCs in China since ...

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Article

The EXPERF Scale: A Cross-National Generalized Export Performance Measure

Journal of International Marketing (1998)

Shaoming Zou, Charles R. Taylor and Gregory E. Osland

A large number of studies have attempted to identify factors that are correlated with exporting success. However, much controversy exists ...

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Article

The Use of Multiple-Party Perspectives in International Joint Venture Research

MIR: Management International Review (1998)

Gregory E. Osland and S. Tamer Cavugsil

Much academic research on international joint ventures has relied on information and insights gained from only one of the several ...

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Article

Performance Issues in U.S.–China Joint Ventures

California Management Review (1996)

Gregory E. Osland and S. Tamer Cavugsil

Based on an in-depth study of U.S.-China joint ventures, this article offers some insights into the performance of such international ...

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Article

Learning through International Strategic Alliances: Processes and Factors that Enhance ...

European Journal of Marketing (1995)

Gregory E. Osland and Attila Yaprak

Intensified competitive, technological, and market pressures have made organizational learning a critical imperative in global strategy effectiveness. Firms can learn ...

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Article

Successful Operating Strategies in the Performance of U.S.-China ...

Journal of International Marketing (1994)

Gregory E. Osland

Evaluations of the performance of international joint ventures (IJVs) in China have produced mixed conclusions. This study sought to uncover ...

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Article

A Process Model On the Formation of Multinational Stategic Alliances

Multinational Strategic Alliances (1993)

Gregory E. Osland and Attila Yaprak

Dr. Gregory Osland's contribution to Refik Culpan (ed.), Multinational Strategic Alliances. Binghamton, NY: International Business Press.

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Article

Negotiation in Channels of Distribution: Conditions, Behavior, and Outcomes

Journal of Marketing Channels (1993)

Gregory E. Osland and Lloyd M. Rhinehart

A model of the negotiation process is developed and tested on a sample of motor carriers that provide contractual service ...

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Article

Origins and Development of the Product Life Cycle Concept

Proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought (1991)

Gregory E. Osland

Underpinnings and recognition of the product life cycle concept are found in the writings of sociologists, anthropologists, economists, and marketers ...

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Article

"Doing Business in China: A Framework for Cross-Cultural Understanding

Marketing Intelligence & Planning (1990)

Gregory E. Osland

The process of doing business in The People′s Republic of China can be understood better and improved through a conceptual ...

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Contribution to Book

Beginnings of a Fulfilling Career

Advances in International Marketing (2009)

Gregory E. Osland

In 1989 I decided to join the doctoral program in Marketing at Michigan State University (MSU). Although I had been ...

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Contribution to Book

Eco Paraiso

Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage (2007)

Gregory Osland, Robert Mackoy and Daniel H. McQuiston

Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the ...

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Presentation

High- Versus Low-Content National Cultures: Preferences for Type of Retailer ...

Fifth Annual Meeting of Applied Business and Entrepreneurship Association International (2008)

Gregory E. Osland and Bela Florenthal

Presentation

Foundations and Evolution of a Research Career in International Marketing

Invitational Symposium on MSU Contributions to Research in International Business and Innovation (2008)

Gregory E. Osland

About Gregory E. Osland

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Articles (21)

Contributions to Books (2)

Presentations (4)