Professor McGovern began his academic career as a tenured member of Faculty at the
School of Management in Brunel University, UK, prior to joining Dominican University of
California in 2001. While resident in San Francisco, Dr McGovern was a Visiting Scholar
at the Institute of Transportation Studies, UC Berkeley. In 2005, he moved to the East
Coast of the US and joined Southern Connecticut State University. 

Prof. McGovern regularly teaches Principles of Marketing and International Marketing. His
teaching philosophy is based on empowering students to become active participants in
class discussions as a key element of the learning experience, bringing them to a new
place in their understating and intellectual development of the marketing discipline. 

Degrees: Civil Engineering degree, an MBA and obtained his Ph.D. from Brunel University,
London. 

Research Interests: Social marketing is his primary area of interest and his research
focuses on bringing a better understanding of commuter behavior to travel demand
management and in engaging a greater role for social marketing in persuading commuters to
consider alternative modes of transport. More recently, he has focused in examining the
public's perception of assessing carbon emissions in the form of their carbon
footprint. Specifically he wishes to investigate how consumers can relate to their carbon
footprint as a means of informing themselves more about global warming concerns. 

Articles

PDF

Want to Enroll in a MOOC? No Thanks, My Professors Have Their Own Videos (with Arne Baruca), Business Faculty Publications (2013)

Purpose: The paper explores how professors, in adopting short digital video lectures as a complementary...

 

Link

A Social Marketing Campaign for a Nonprofit Organization: Going Global or Staying Local?, Business Faculty Publications (2012)

At college in 1968, Joe Carvin had friends of both German and Japanese ancestry. As...

 

Link

An International Social-Marketing Strategy for a Non-Profit Organization: Determining the Path for Continued Success?, Business Faculty Publications (2012)

In 1979 Co-operation Ireland (COI) was founded to advocate for peace and reconciliation to be...

 

Link

High-Speed Success In Indy Left Canadian Club Wondering, "Should We Stay Or Should We Go? (with Lawrence Weinstein), Business Faculty Publications (2010)

The article presents a case study for the marketing decision of the Canadian Club Whisky...

 

PDF

Social Marketing Applications and Transportation Demand Management: An Information Instrument for the 21st Century, Business Faculty Publications (2005)

Concern has been expressed by planners and policy-makers that the “add capacity” strategy used in...

 

Contributions to Books

Link

Transport Behavior: A Role for Social Marketing Revised, Business Faculty Publications (2007)

This article discusses travel behavior widely acknowledged to be a significant source of pollution: the...