About Enda McGovern

Professor McGovern began his academic career as a tenured member of Faculty at the School of Management in Brunel University, UK, prior to joining Dominican University of California in 2001. While resident in San Francisco, Dr McGovern was a Visiting Scholar at the Institute of Transportation Studies, UC Berkeley. In 2005, he moved to the East Coast of the US and joined Southern Connecticut State University.
Prof. McGovern regularly teaches Principles of Marketing and International Marketing. His teaching philosophy is based on empowering students to become active participants in class discussions as a key element of the learning experience, bringing them to a new place in their understating and intellectual development of the marketing discipline.
Degrees: Civil Engineering degree, an MBA and obtained his Ph.D. from Brunel University, London.
Research Interests: Social marketing is his primary area of interest and his research focuses on bringing a better understanding of commuter behavior to travel demand management and in engaging a greater role for social marketing in persuading commuters to consider alternative modes of transport. More recently, he has focused in examining the public's perception of assessing carbon emissions in the form of their carbon footprint. Specifically he wishes to investigate how consumers can relate to their carbon footprint as a means of informing themselves more about global warming concerns.

Positions

Present Associate Professor of Marketing, Sacred Heart University
to

Disciplines

None


Contact Information

Marketing and Sport Management
Martire Center W322
John F. Welch College of Business
(203)416-3517
https://twitter.com/Prof_McGovern

Email:


Articles (6)

Contributions to Books (1)