About David G. Taylor

David G. Taylor, Ph.D. joined the John F. Welch College of Business in 2010. Dr. Taylor's expertise and scholarly interests include e-commerce, online word-of-mouth, consumer self-expression through online social networks, and consumer/brand relationships.
Prior to his academic career, Dr. Taylor worked for more than 13 years in a variety of marketing roles in the corporate and not-for-profit world, including marketing manager, product manager and marketing/communications manager. His most recent position involved managing e-mail newsletters for American Airlines that reached a combined opt-in subscriber base of nearly 8 million customers every month.
Degrees: Ph.D. and MBA in Marketing, University of North Texas; Bachelor of Business Administration, LeTourneau University; Bachelor of Science in Journalism, University of Texas-Tyler.
Teaching responsibilities: Dr. Taylor regularly teaches Marketing Research, Marketing Management and the E-Marketing course as well as the graduate Services Marketing class. He views teaching as a two-way process between him and his students, based on discussions, real-world case studies and the hands-on application of concepts.

Positions

Present Assistant Professor of Marketing, Sacred Heart University
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Disciplines

None

Research Interests

e-commerce, online social networks, and consumer/brand relationships


Contact Information

Marketing and Sport Management
Martire Center W323
John F. Welch College of Business
203-416-3450

Email:


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