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Making partnerships work
Raising Funds (2009)
  • David Cooke, Dr, Southern Cross University
Abstract
An understanding of the motivation of corporations to give to the not-for-profit sector is vital in more effectively raising funds. A recent study has shown that a return on investment is important for maximum giving by the corporate sector and a business case built around this premise will be more effective than an appeal to altruism.
Keywords
  • fundraising,
  • not-for-profit,
  • nfp,
  • csr,
  • partnerships
Publication Date
February, 2009
Citation Information
David Cooke. "Making partnerships work" Raising Funds Iss. 1 (2009)
Available at: http://works.bepress.com/david_cooke/6/