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Popular Press
Making partnerships work
Raising Funds
(2009)
Abstract
An understanding of the motivation of corporations to give to the not-for-profit sector is vital in more effectively raising funds. A recent study has shown that a return on investment is important for maximum giving by the corporate sector and a business case built around this premise will be more effective than an appeal to altruism.
Keywords
- fundraising,
- not-for-profit,
- nfp,
- csr,
- partnerships
Disciplines
Publication Date
February, 2009
Citation Information
David Cooke. "Making partnerships work" Raising Funds Iss. 1 (2009) Available at: http://works.bepress.com/david_cooke/6/