"A new paradigm in corporate partnerships" by David Cooke

Presentation

A new paradigm in corporate partnerships

Better Boards Conference for the Not-For-Profit Sector (2014)

David Cooke

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Abstract

Significant corporate partnerships can be built by the not-for-profit sector when an approach that acknowledges the principle of enlightened self interest is utilised. It's not about "please help us" it's about "what can we do to help you".

Keywords

partnering,
listening,
trust,
enlightened self interest

Disciplines

Business Law, Public Responsibility, and Ethics,
Human Resources Management and
Nonprofit Administration and Management

Publication Date

August, 2014

Citation Information

David Cooke. "A new paradigm in corporate partnerships" Better Boards Conference for the Not-For-Profit Sector (2014)
Available at: http://works.bepress.com/david_cooke/10/