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Selected Works of Anthony J Lachowetz
Contribution to Book
Cause-Related Marketing: An Introduction
A Framework for Understanding Cause-Related Sport Marketing Programs (2006)
  • Anthony J Lachowetz, University of Massachusetts - Amherst
  • J. Gladden
Disciplines
Publication Date
2006
Publisher
The ICFIA University Press
Citation Information
Anthony J Lachowetz and J. Gladden. "Cause-Related Marketing: An Introduction" Ghosh 7 N. PosaHyderabad, IndiaA Framework for Understanding Cause-Related Sport Marketing Programs (2006)
Available at: http://works.bepress.com/anthony_lachowetz/25/