SelectedWorks - Anthony J Lachowetz

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Selected Works of Anthony J Lachowetz

Lecturer, Department of Sport Management, Isenberg School of Management

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About Anthony J Lachowetz

Present	Director of Internships, University of Massachusetts Amherst
Institution Organization Position Type Position Title Time Period to Options Current Position Affiliate my profile with this Institution
Present	Lecturer, Department of Sport Management, Isenberg School of Management, University of Massachusetts Amherst
Institution Organization Position Type Position Title Time Period to Options Current Position Affiliate my profile with this Institution

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Sports Sciences

Corporate selling activities and sponsor retention and Cause-realted sports marketing (CRSM)

"Marketing to Lifestyles: Action Sports and Generation Y" by Lachowetz, T., Bennett, G., recognized in the Top 20 of 20 for the Sport Marketing Quarterly's 20thAnniversary.The article was chosen by current SMQ editor Nancy Lough, inaugural SMQ editor Dallas Branch, former SMQ editor and past-president of SMA Bill Sutton, and the staff of Fitness Information Technology, which has served as the publisher of the journal since its inception.

Isenberg School of Management

236 Isenberg School of Management
Department of Sport Management
121 Presidents Drive
University of Massachusetts Amherst
Amherst, MA 01003
Tel: 413-545-5040

Email:

Agency Theory Explanations of Self-Serving Sales Forecast Inaccuracies

Business and Management Research (2013)

Samuel Y. Todd, Tamara A. Crook and Anthony J Lachowetz

The purpose of this paper is to develop and present a conceptual model that identifies factors contributing to accuracy in ...

Agency theory explinations of self-serving sales forecast inaccuracies

International Journal of Bussiness Forecasting and Marketing Intelligence (2011)

T. Crook, Anthony J Lachowetz and S. Todd

Successfully marketing a collegiate baseball program within resource contraints: A ...

Journal of Management and Organization (2010)

Anthony J Lachowetz, J. Clark and R. Irwin

Savannah Sand Gnats: Challenges in a Tourism and Entertainment Market

Sport Marketing Quality (2009)

Anthony J Lachowetz, W. Dees, E. Ryan and S. Todd

Sales Class Tarining Leads to Employment Opportunities for Sport Management ...

Sport Entertainment and Venues Tomorrow (SEVT) (2008)

Anthony J Lachowetz and S. Todd

Listen Up! The Experience of Music in Sport - A Phenomenological ...

The Journal of Sport Psychology (2008)

Anthony J Lachowetz, L. Sorenson, D.R. Czech, B. Joyner, et al.

The Effects of Video and Cognitive Imagery on Throwing Performance ...

The Sport Journal (2008)

Anthony J Lachowetz, J. Nelson, D. Czech, B. Joyner, et al.

The Experience of Career-Ending Injuries in Professional Sport: A Phenomenological ...

Journal of Athletic Training (2008)

Anthony J Lachowetz, C. Rapp, D. Czech, J. Metzler, et al.

Grand Slam Marketing: A Student-Run Sport Markerting Agency

5th Annual Sport Management Association Confrence (2007)

Anthony J Lachowetz

Exploring the ways trait competitiveness differentiates Major League Soccer salespeople

International Journal of Sport Management (2007)

Anthony J Lachowetz, S. Todd, D. Andrew and B. Pursel

What Communication Methods Work for Sports Events? An Analysis of ...

International Journal of Sports Management (2007)

Anthony J Lachowetz, K. Schimmel, J. Clark and R. Irwin

The Anatomy of a Sport Managenemt Sales Class

4th Annual Sport Marketing Association Conference (2006)

Anthony J Lachowetz

A Perceptual Mapping Approach to Assessing Media Effectiveness

Southeast Institute for Operations Research and the Management Science SE INFORMS Proceedings (2006)

Anthony J Lachowetz, K. Schimmel, J. Clark and R. Irwin

Contribution to Book

Cause Related Marketing: An Introduction

FedEx and the St. Jude Classic-An Application of a Cause-Related Marketing Program (2006)

Anthony J Lachowetz

Contribution to Book

Cause-Related Marketing: An Introduction

A Framework for Understanding Cause-Related Sport Marketing Programs (2006)

Anthony J Lachowetz and J. Gladden

Exploring the Ways Trait Competitiveness Differentiates Major League Soccer Salespeople

21st Annual Meeting for the North American Society for Sport Management (2006)

Anthony J Lachowetz, S. Todd and D. Andrews

The Economic Impact of "Splash in the Boro" Water Park ...

2006 National Conference on Undergraduate Research Conference Proceedings (2006)

Anthony J Lachowetz and M. Zwald

Cause-Related Sport Sponsorship: Assessing Beliefs, Attitudes, and Behavioral Intentions of ...

2nd Annual Meeting for the Sport MArketing Association (2004)

Anthony J Lachowetz, R. Irwin, T.B. Cornwell and J. Clark

Task Level Predictors of Employee Job Attitudes in Sporting Goods ...

19th Annual Meeting for the North American Society for Sport Management (2004)

Anthony J Lachowetz, S. Todd and T. Lachowetz

Marketing LIfestyles: The Gravity Games and Generation Y.

1st Annual meeting for the Sport Marketing Association (2003)

Anthony J Lachowetz and G. Bennet

Exploring the Effectiveness of Professional Sport Team's Cause-Related Sport ...

18th Annual meeting for the North American Society for Sport Management (2003)

Anthony J Lachowetz and J. Gladden

Implementation of Sponsorhsip for the B2B Sales Force: Using Sport ...

18th Annual Meeting for the North American Society for Sport Management (2003)

Anthony J Lachowetz, R. Irwin, J. Clark and K. Shimmel

A Framework for Understanding Cause-Related Sport Marketing Programs

International Journal of Sports Marketing and Sponsorship (2003)

Anthony J Lachowetz and J. Gladden

Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales ...

International Journal of Sport Management (2003)

Anthony J Lachowetz, J. Clark, K. Shimmel and R. Irwin

Cause-Related Sport Marketing: How Should it Work?

International Journal of Sport Management (2003)

Anthony J Lachowetz, J. Clark and R. Irwin