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Selected Works of Anthony J Lachowetz
Presentation
Cause-Related Sport Sponsorship: Assessing Beliefs, Attitudes, and Behavioral Intentions of Targeted Corporate Decision Makers
2nd Annual Meeting for the Sport MArketing Association (2004)
  • Anthony J Lachowetz, University of Massachusetts - Amherst
  • R. Irwin
  • T.B. Cornwell
  • J. Clark
Disciplines
Publication Date
November, 2004
Citation Information
Anthony J Lachowetz, R. Irwin, T.B. Cornwell and J. Clark. "Cause-Related Sport Sponsorship: Assessing Beliefs, Attitudes, and Behavioral Intentions of Targeted Corporate Decision Makers" 2nd Annual Meeting for the Sport MArketing Association (2004)
Available at: http://works.bepress.com/anthony_lachowetz/20/