"A Framework for Understanding Cause-Related Sport Marketing Programs" by Anthony J Lachowetz

Selected Works of Anthony J Lachowetz

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Article

A Framework for Understanding Cause-Related Sport Marketing Programs

International Journal of Sports Marketing and Sponsorship (2003)

Anthony J Lachowetz, University of Massachusetts - Amherst
J. Gladden

Disciplines

Sports Sciences

Publication Date

2003

Citation Information

Anthony J Lachowetz and J. Gladden. "A Framework for Understanding Cause-Related Sport Marketing Programs" International Journal of Sports Marketing and Sponsorship Vol. 4 Iss. 4 (2003)
Available at: http://works.bepress.com/anthony_lachowetz/13/