"Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event" by Anthony J Lachowetz

Selected Works of Anthony J Lachowetz

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Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event

International Journal of Sport Management (2003)

Anthony J Lachowetz, University of Massachusetts - Amherst
J. Clark
K. Shimmel
R. Irwin

Disciplines

Sports Sciences

Publication Date

2003

Citation Information

Anthony J Lachowetz, J. Clark, K. Shimmel and R. Irwin. "Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event" International Journal of Sport Management Vol. 5 Iss. 2 (2003)
Available at: http://works.bepress.com/anthony_lachowetz/10/