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Selected Works of Zongchao (Cathy) Li
Presentation
“Like us on Facebook”: Linkage between social media use, community identification and electronic word-of-mouth
American Marketing Association Winter Marketing Educators' Conference (2014)
  • Zongchao Li, University of Miami
  • Q. Yang
Disciplines
Publication Date
February, 2014
Location
Orlando, FL
Citation Information
Zongchao Li and Q. Yang. "“Like us on Facebook”: Linkage between social media use, community identification and electronic word-of-mouth" American Marketing Association Winter Marketing Educators' Conference (2014)
Available at: http://works.bepress.com/zongchao-li/34/