This study investigated coverage of America’s national parks, based on an analysis of 1,456 stories in 15 daily newspapers during 2000-12. Amusements, such as recreation, were the leading news frame, but social issues and environment were also commonly used. While there were no significant differences in framing approaches over time, the study found differences in how stories were framed by region and stories using amusements frames were longer, more positive, and used images more often.