This paper discusses the necessary steps and mechanisms that would allow servitizing the Internet-of-Things (IoT). Servitization exposes functionalities as services allowing potential users to consume these functionalities regardless of the development technologies. To ensure successful use of IoT functionalities, restrictions that hinder this use are identified and then, addressed from a servitization perspective. These restrictions are referred to as no-semantics, silo, and no-reasoning with focus on the first restriction in this paper. Customer-Facilitator-Provider interaction model is developed in the paper allowing to define who does what in the context of IoT servitization.