© 2020, Springer Nature Switzerland AG. This paper presents a multi-criteria cloud-fog coordination model to recommend where data that things generate should be sent (either cloud, fog, or cloud & fog concurrently) and in what order (either cloud then fog, fog then cloud, or fog & cloud concurrently). The model considers end-users’ concerns such as data latency, sensitivity, and freshness. The coordination model uses fuzzy logic when addressing these concerns in preparation for producing the recommendations. For validation purposes, a healthcare-driven IoT application along with an in-house testbed, that features real sensors and fog and cloud platforms, have permitted to carry out different experiments that demonstrate the technical feasibility of both the multi-criteria cloud-fog coordination model and the fuzzy-logic-based approach.