This paper presents the S-Commerce Framework (SC-F) that weaves social elements into mobile commerce. The SC-F consists of three blocks referring to consumers, providers, and brokers, and ensures their connection through different relationships that are then mapped onto social networks. Examples of relationships include competition, referral, and loyalty. This paper, also, discusses the Smart Mobile Restaurant Guide (SMRG) that demonstrates the SC-F usefulness such as increasing the successful rate of satisfying users' requests. © 2011 IEEE.