Contribution to Book
A Fuzzy Logic-Based Approach for Supporting Decision-Making Process in B2C Electronic Commerce Transaction
Selected Readings on Electronic Commerce Technologies: Contemporary Applications
Document Type
Book Chapter
Publication Date
12-1-2008
Abstract
The purpose of this article is to present an application of fuzzy logic to human reasoning about electronic commerce (e-commerce) transactions. This article uncovers some of the hidden relationships between critical factors such as security, familiarity, design, and competitiveness. We analyze the effect of these factors on human decision process and how they affect the Business-to-Consumer (B2C) outcome when they are used collectively. This research provides a toolset for B2C vendors to access and evaluate a user's transaction decision process and also an assisted reasoning tool for the online user. © 2009, IGI Global.
DOI Link
10.4018/978-1-60566-096-7.ch018
ISBN
9781605660967
Publisher
IGI Global
Disciplines
Scopus ID
84898193152
Indexed in Scopus
Yes
Open Access
No
https://doi.org/10.4018/978-1-60566-096-7.ch018
Citation Information
Fahim Akhter, Zakaria Maamar and Dave Hobbs. "A Fuzzy Logic-Based Approach for Supporting Decision-Making Process in B2C Electronic Commerce Transaction" Selected Readings on Electronic Commerce Technologies: Contemporary Applications (2008) p. 258 - 271 Available at: http://works.bepress.com/zakaria-maamar/19/