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Selected Works of Yuliya Yurova
Presentation
Not All Adaptive Selling to Multichannel Consumers Is Influential: The Moderating Effect of Product Type and Consumer Planned Behavior
American Marketing Association and American Collegiate Retailing Association Conference
  • Yuliya V. Yurova, Nova Southeastern University
  • C. B. Rippe
  • F. Sussan
  • Suri Weisfeld-Spolter, Nova Southeastern University
Event Location / Date(s)
Miami, FL / 2015
Document Type
Conference Proceeding
Presentation Date
1-1-2015
Disciplines
Citation Information
Yuliya V. Yurova, C. B. Rippe, F. Sussan and Suri Weisfeld-Spolter. "Not All Adaptive Selling to Multichannel Consumers Is Influential: The Moderating Effect of Product Type and Consumer Planned Behavior" American Marketing Association and American Collegiate Retailing Association Conference (2015)
Available at: http://works.bepress.com/yuliya-yurova/25/