Presentation
Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention
The 2016 Society for Marketing Advances Conference
Event Location / Date(s)
Atlanta, GA / 2016
Presentation Date
1-1-2016
Document Type
Conference Proceeding
Disciplines
Citation Information
Yuliya V. Yurova, L. Casas, Kathleen O'Leary, Suri Weisfeld-Spolter, et al.. "Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention" The 2016 Society for Marketing Advances Conference (2016) Available at: http://works.bepress.com/yuliya-yurova/22/