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Selected Works of Yuliya Yurova
Presentation
Does the Salesperson Have the Midas Touch? The Moderating Effect of Adaptive Selling on the Purchase Intention of the Multichannel Consumer
The 2016 American Marketing Association Annual Conference, 2016 Winter Marketing Academic Conference
  • Yuliya V. Yurova, Nova Southeastern University
  • C. Rippe
  • F. Sussan
  • D. Hale
  • Suri Weisfeld-Spolter, Nova Southeastern University
Event Location / Date(s)
Las Vegas, NV / 2016
Presentation Date
1-1-2016
Document Type
Conference Proceeding
Disciplines
Citation Information
Yuliya V. Yurova, C. Rippe, F. Sussan, D. Hale, et al.. "Does the Salesperson Have the Midas Touch? The Moderating Effect of Adaptive Selling on the Purchase Intention of the Multichannel Consumer" The 2016 American Marketing Association Annual Conference, 2016 Winter Marketing Academic Conference (2016)
Available at: http://works.bepress.com/yuliya-yurova/21/