"When Will Going Green Enhance Firm Performance?" by Tom Hirunyawipada

Selected Works of Yue Pan

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When Will Going Green Enhance Firm Performance?

Journal of Marketing Theory and Practice (2020)

Tom Hirunyawipada, University of Dayton
Yue Pan

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Disciplines

Business

Publication Date

2020

Citation Information

Tom Hirunyawipada and Yue Pan. "When Will Going Green Enhance Firm Performance?" Journal of Marketing Theory and Practice Vol. 28 Iss. 3 (2020) p. 226 - 241
Available at: http://works.bepress.com/yue_pan/26/