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Selected Works of Young Han Lee
Presentation
Designing Ticket Price Strategy Using Conjoint Analysis
North American Society for Sport Management (2007)
  • Young Han Lee, University of Massachusetts - Amherst
  • Ki Tak Kim
  • Jeeyoon Kim
  • Joon-Ho Kang
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Publication Date
2007
Citation Information
Young Han Lee, Ki Tak Kim, Jeeyoon Kim and Joon-Ho Kang. "Designing Ticket Price Strategy Using Conjoint Analysis" North American Society for Sport Management (2007)
Available at: http://works.bepress.com/younghan_lee/5/