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Presentation
In the Shadow of Dominant Customers: The Effect of Close Relationships on the Supplier's Performance
4th World POMS/19th EurOMA (2012)
  • Yoon Hee Kim, Georgia Southern University
Abstract
This study investigates whether the power of dominant customers measured by customer concentration affect the supplier’s ability to create and capture value in the market.Specifically, we are interested in how the suppliers can balance risks and rewards in the relationships with dominant customers.
Keywords
  • Dominant customers,
  • Close relationship,
  • Supplier performance,
  • Risk balance
Disciplines
Publication Date
June, 2012
Location
Amsterdam, Netherlands
Citation Information
Yoon Hee Kim. "In the Shadow of Dominant Customers: The Effect of Close Relationships on the Supplier's Performance" 4th World POMS/19th EurOMA (2012)
Available at: http://works.bepress.com/yoon_h_kim/6/