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About Prof. CHEN Yu-Jen

Professor Yu-Jen Chen is Assistant Professor at the Department of Marketing and International Business of Lingnan University. He received his PhD in Marketing from the University of Maryland, USA, in 2013. He had been an instructor in the University of Pittsburgh before he joined Lingnan. His research interest includes word of mouth communication, consumer online communication, persuasion knowledge, and social influence. His work has appeared in top consumer behavior journal- Journal of Consumer Psychology. He teaches Marketing Management, Marketing Research, E-Commerce and Social Media Marketing, and Using the Internet for Learning and Research at Lingnan.


Present Assistant Professor, Department of Marketing and International Business, Lingnan University Department of Marketing and International Business

Honors and Awards

  • 2014 Early Career Scheme Award, Research Grants Council, Hong Kong

Contact Information

Tel.: (852) 2616-8236
Fax: (852) 2467-3049
Room: SEK101/12