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Presentation
A Mixed-Method Study of Destination Meanings and Trip Characteristics
Annual Graduate Student Research Conference in Hospitality and Tourism (2013)
  • Yinghua Huang, San Jose State University
  • Halin Qu, Oklahoma State University - Main Campus
  • Yingzhi Guo, Fudan University
  • Ying Bian, California State Polytechnic University
Abstract
Place meaning has drawn increasing research attention as the cornerstone for better understanding human-place relationship. However, little is understood about what makes the destination meaningful to tourists. Using mixed-method approach, this study fills the gap by investigating the dynamic nature of place meanings in tourist perspective, and exploring the relationships between trip characteristics and destination meanings. The qualitative data analysis revealed 13 themes of destination meanings, while the follow-up quantitative data analysis probed significant influences of trip characteristics on destination meanings. Implications to destination management organizations and tourism practitioners were discussed. 
Keywords
  • Destination meanings,
  • trip characteristics,
  • mixed methods
Publication Date
2013
Citation Information
Yinghua Huang, Halin Qu, Yingzhi Guo and Ying Bian. "A Mixed-Method Study of Destination Meanings and Trip Characteristics" Annual Graduate Student Research Conference in Hospitality and Tourism (2013)
Available at: http://works.bepress.com/yinghua-huang/25/