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Web site localization in the Chinese market
Journal of Electronic Commerce Research
  • Chen Ho, Mike CHAO, Baruch College, City University of New York, United States
  • Nitish SINGH, Saint Louis University, United States
  • Chin Chun, Vincent HSU, University of Nevada, United States
  • Yifeng, Nancy CHEN, Lingnan University, Hong Kong
  • Jenyi CHAO, Graduate School of Educational Communications and Technology, Taiwan
Document Type
Journal article
Publication Date
  • Chinese market,
  • Content localization,
  • Cultural customization,
  • Translation quality,
  • Website localization

After content analyzing 100 multinational companies' webpages for American and Chinese consumers respectively, this study validates Singh et al.'s [2009] localization framework (i.e., cultural customization, content localization and translation quality) in the Chinese market and present best practices in localizing websites for the Chinese market.

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Copyright © 2012 Journal of Electronic Commerce Research

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Citation Information
Chao, M. C.-h., Singh, N., Hsu, C.-C. V., Chen, Y. N., & Chao, J. (2012). Web site localization in the Chinese market. Journal of Electronic Commerce Research, 13(1), 33-49.