In 2010, Singapore Management University (SMU) was just 10 years old with aspirations to keep growing and attain a global reputation. But how could the University highlight the hard work taking place in its schools and institutes? A core group of stakeholders decided that a digital repository was crucial to making the institution’s intellectual output openly discoverable in order to achieve a more globally visible profile. This case study shares SMU’s journey, as well as tips that can help other young institutions launch a digital repository and open their research and scholarship to discovery by the world.