In nearly every discipline, understanding how to find and use data effectively and how to create and manage your own data for re-use are emerging critical competencies in higher education. Approaching data services at the institutional level requires coordinated communication and collaboration across units and/or externally. The speakers will address multiple approaches for academic libraries of various sizes to tailor their engagement with data services to their institutional priorities. Interactive elements of the presentation will enable participants to leave with concrete ideas for their home institutions.